Fed Experience

July 22, 2011

Fed Experience Reaches Thousands in First Year

Richmond, Va.

Tourists, students, teachers, community and business groups, and Richmond-area residents are among the 11,000 people who have visited The Fed Experience since it opened last summer at the Federal Reserve Bank of Richmond.

The interactive, multimedia exhibit has allowed the Richmond Fed to reach beyond its traditional student audience for economic education. The Fed Experience helps explain the Federal Reserve’s role in the national economy and the Richmond Fed’s connections to its region – Virginia, the Carolinas, Maryland, West Virginia and Washington, D.C.

“The Fed Experience is such an inviting and engaging way to tell our story to our communities and improve financial literacy, especially as students reach the age where they see themselves as part of the economy,” said Senior Vice President Matt Martin, who leads the Richmond Fed’s outreach efforts.

The Fed Experience offers a wealth of information in different formats – audio, video, text, historical artifacts and interactive games – and allows visitors to explore, through guided or self-guided tours, the 6,000-square-foot exhibit in the lobby of the Richmond Fed building on Byrd Street.

The exhibit, designed especially for middle school students, connects to Virginia’s Standards of Learning and also aligns with national learning standards. Teachers are encouraged to use classroom materials available on and websites, before and after their visits.

The Fed Experience is not just for kids.

“It’s layered and people experience it differently,” said Angie Gimby, The Fed Experience’s exhibit specialist. “Kids love getting their pictures taken and watching them appear on the wall. They love the games – they dive right in. A lot of the adults like to read everything. They like the videos – they spend a lot of time in the mezzanine watching the historical videos.”

The Fed Experience continues to grow, said Kim Zeuli, vice president for Community Development and Economic Education. “We’ve tapped maybe 50 percent or less of the potential,” she said. “The flexibility and opportunities have surprised me. And we’re just getting started.”

Information about visiting The Fed Experience is available at

The Richmond Fed serves the Fifth Federal Reserve District, which includes the District of Columbia, Maryland, North Carolina, South Carolina, Virginia and most of West Virginia. As part of the nation's central bank, we're one of 12 regional Reserve Banks that work together with the Federal Reserve's Board of Governors to strengthen the economy and our communities. We manage the nation's money supply to keep inflation low and help the economy grow. We also supervise and regulate financial institutions to help safeguard our nation's financial system and protect the integrity and efficiency of our payments system.


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