Fifth District Survey of Service Sector Activity



April 27, 2010 10 a.m.

Service Sector Activity Intensifies; Widespread Revenue Growth and Optimistic Outlook



Fifth District service sector activity improved in April, according to the latest survey by the Federal Reserve Bank of Richmond. Growth in retail sales picked up while retail inventories continued to decline. Although big-ticket sales slumped, shopper traffic rose this month. Revenue growth also returned at non-retail services firms. Price change in the broad service sector ticked up slightly.

In service sector labor markets, non-retail firms were hiring again while retail job cuts continued. Average wages grew moderately across the sector.

Survey respondents looked for stronger revenue growth during the next six months; they expected modest price growth during that period.

Service Sector

Revenues in the broad service sector grew in April, pushing the index to 9 from last month's 0. Hiring at services firms overshadowed payroll cuts in retail, with the index for the number of employees rising to 8 from March's −3. Average wage growth grew a bit more slowly across the service sector this month; the index moderated to 6 from 9.

Looking to the six months ahead, survey respondents were upbeat about business prospects. Rising optimism at services firms helped raise the overall expectations index 10 points to 29.

Service Revenues Index

Retail Firms

Retail sales accelerated in April, with the index climbing to 15 from last month's reading of 8. However the index for big-ticket sales slid deeper into negative territory this month, losing 14 points to settle at −23. Merchants' inventories declined, with that index ending one point above March's, at −24. Shopper traffic surged — the index jumped 26 points to 13 in April.

Retailers trimmed their payrolls, holding the index for the number of employees at −8 for a second month. Average wage growth slowed at retail establishments in April, pulling the index to 4 from March's reading of 11.

Looking ahead six months, retailers remained upbeat about sales prospects. The expectations index softened slightly to 22 from last month's 27.

Retail Revenues Index

Services Firms

Revenues at services firms strengthened in April, bringing the index up 11 points to 8. In addition, survey respondents at services firms reported that they are hiring again; the index rose to 9 from 0. Average wages at services-providing firms grew at a steady pace; at a reading of 7, the index finished the period one point below last month's reading.

Survey respondents at services firms were buoyant about business prospects for the coming six months. The expectations index rose 14 points to 32 in April.


Price growth in the overall service sector rose mildly at an annual rate of 0.58 percent compared to last month's 0.30 percent. Among retailers, prices grew at an annualized 0.81 percent pace, somewhat below March's 1.07 percent pace. At services-providing firms, prices increased at a 0.41 percent rate, after last month's nearly flat 0.02 percent rate.

Survey respondents expected prices to climb at a 1.07 percent pace during the next six months, slightly quicker than their outlook a month ago for 0.98 percent future price growth. Separately, retailers looked for price growth of 1.67 percent, while survey respondents at services firms anticipated prices would increase at a 0.76 percent pace. In March, they looked for price change of 1.93 percent and 0.64 percent, respectively.

Current Price Trends
Contact Us


Aileen Watson
Senior Economic Analyst
(804) 697-7995