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Rural America Week Offers Insight Into Challenges & Opportunities

The Richmond Fed has wrapped up its second annual Rural America Week, a three-day slate of online content that showcased the opportunities and challenges facing rural areas of the Fifth District.

Bank leaders and experts on various facets of rural areas of the nation shared ideas, potential solutions and successes during the Oct. 4–6 event, which was featured live on the Bank’s Facebook page, in addition to being showcased privately for registered participants. All of the sessions are also available on the Bank’s website and its YouTube channel.

“The pandemic has allowed us to deepen connections and in some cases disconnect. Rural America Week gave us the opportunity to reconnect, to gather, to spark ideas and to show that across small towns and rural places there are commonalities and differences from which we can learn,” said Erika Bell, the Richmond Fed’s community development manager for North Carolina and South Carolina and co-leader of the Week. “I hope that our Oct. 4–6 audience and those who will review the recordings later will find value in the information that was shared.”

Stephanie Norris, a Richmond Fed Regional and Community analyst and Rural America Week co-lead, concurred: “It was exciting to hear about the different ways that rural communities and small towns can leverage their strengths to address common challenges."

Bell and Norris will now turn their attention to planning the Bank’s Investing In Rural America Conference, which will take place in Greensboro, North Carolina in March 2022. Registration will open early next year. 

To learn more about the Richmond Fed’s efforts to understand and support rural areas of the Fifth District, visit the Bank’s Rural Communities and Community Conversations webpages.

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