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Understanding Algorithmic Pricing

Are customers or firms better off when machines set prices?

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As a regional Reserve Bank, we’re driven by our public service mission to strengthen the economy and our communities across the Fifth District.

Thomas Barkin

"Businesses rediscovered the pricing lever. So, today, many are willing to test if they can’t use it again. When they try, they are finding less resistance than they did prepandemic."

Richmond Fed President

Why Hike?, September 22, 2026

By the Numbers

90%
of companies expect demand over the next year to be about the same or stronger than last year.
flanagan

"I fight fraud through phishing awareness and training."

- Michelle, System IT Information Security