Just 75 minutes from Richmond, Farmville and its surrounding counties are an idyllic setting for bargain hunters and outdoor adventurers alike. The area's economic landscape is notably shaped by its educational institutions and agricultural roots, alongside other attractions. Recently, our Community Conversations Team made a visit to the area to learn more about their economic strengths and opportunities.
Community Conversations
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Suzanne Holland talks about the Federal Reserve Bank of Richmond's recent visit to Martinsville to learn about the economic challenges and opportunities in the city and surrounding rural communities in southern Virginia. Kate Keller describes one issue in the region — the shortage of affordable housing — and the unique approach to the problem taken by her organization, the Harvest Foundation. Holland is a senior outreach specialist at the Richmond Fed and Keller is president of the Harvest Foundation.
Situated between the beaches and the mountains of North Carolina, Robeson County is the largest county in the state by land area. Nearby Scotland County is named in honor of the Scottish settlers who occupied the area in the 1700s. Both counties are known for their beautiful natural resources and historical sites. Our Community Conversations team visited the region to learn more about how the local business and tribal communities are working to improve opportunity for their counties.
Winchester, Virginia, is known for its blend of history, culture and natural beauty, making it a popular destination for visitors and a vibrant community for its residents. The Winchester Metro Area is the fastest growing metro area in the state of Virginia, with its population growing at almost five times the rate of Virginia as a whole. In May, our Community Conversations team visited the Winchester area to learn more about their economic strengths and opportunities.
In April, President Tom Barkin, Regional Executive Matt Martin and Regional Economist Laura Ullrich met with local community and business leaders in North Carolina's Surry and Yadkin counties to gain a fuller understanding of the economic strengths and opportunities facing the region as part of the Bank's Community Conversations program.
From quaint storefronts offering a variety of gourmet peanuts to sprawling farms where generations have perfected their craft, this area has solidified its spot as an important part of Virginia’s agricultural economy thanks to its continued commitment to one of America’s favorite legumes. But as our Community Conversations team learned on a recent trip to Southeastern Virginia, the pull between maintaining a rural, small town feel and embracing the potential benefits of urbanization hangs in the balance.
Meet the Team
This team routinely collaborates to plan and host Community Conversations in towns and cities throughout the Fifth District.
Regional Executives
Community Development Managers
Contributors
Suzanne Holland
Hunter Jones
Sean O'Hara





